The Dirty Pure Project

A wine label design for a hot, fresh Napa Valley wine group called The Dirty Pure Project. The idea was to create a wine so ridiculously good that the drinker of the wine would be dropping F Bombs all over the place declaring what a truly delicious find it was. The illustration was created by Tavis Coburn and his creative genius brought the entire package together. An intoxicating image to shake up the wine crowd and spark a heady conversation regarding the product.

Nine North Wines

Identity, branding, packaging